Every successful communication strategy has both front end and back end social media management. Both are equally important. The front end is all of the parts that you and your target market can see and interact with. Whether it’s Instagram, Facebook, YouTube, Twitter, or even LinkedIn, first impressions often matter most. Understanding the back end is to have a clear picture of how it all works on various levels. It conserves resources and labor that allow you to direct or redirect your effort at a efficient and maximum capacity. Sometimes it doesn’t matter how many people you’re engaging, but rather if you’re engaging the right people for your project, campaign, or business. Let us help you craft the right social media communication products to fit your strategy!